The e-auction for the media rights (IPL MEDIA RIGHTS) for the next five years of IPL started in Mumbai on Sunday, June 12. The auction includes well-known companies like Viacom 18, Disney Star, Sony and Zee.
So far, in two categories, BCCI’s bid for media rights, TV and digital rights for the year 2023-2027 has so far crossed Rs 42 thousand crores. That is, the cost of an IPL match has exceeded 100 crores.
The e-auction for IPL Media Rights has started and on the first day only in two categories, the auction process of rights has crossed Rs 42 thousand crores. It has become clear that the BCCI is going to earn more than Rs 100 crore from the telecast of a match of IPL for the next five years.
BCCI seems to be making huge profits from the IPL Media Rights E-Auction. Category A and Category B auctions have crossed Rs 40,000 crore. Actually, Category A is related to the telecast rights of matches on TV in India. Whereas the telecast rights of matches in Category B will be auctioned on the digital platform.
12 companies had bought tender forms for IPL Media Rights
Twelve companies had bought tender forms for the auction. Seven companies are now on the table to bid in the auction. Viacom-Reliance, Disney+Hotstar, Sony Pictures, Zee Group, SuperSport, Times Internet, FunCode are participating in the auction.
Sony Sports Network eyeing TV rights. And Viacom 18 can give competition to Sony in this race. At the same time, there could be a tough fight between Disney Plus Hotstar, Zee Group and Viacom 18 to get the digital rights.
According to the reports, the IPL media right will surpass the total digital value of the English Premier League (Football). The estimation will be around 100+ crores per match approximately. Which is expected to be twice the amount of the previous edition. The insane bidding war of digital media rights of IPl creates huge buzz among Cricket lovers.