BCCI President Sourav Ganguly has given a big reaction to the huge amount received for the media rights of the IPL. He said that seeing the way the popularity and brand of IPL is increasing, he was already expecting that this time all the records will be broken and he will get a huge amount.
There was a drop in the viewership of the tournament during IPL 2022. Compared to the last two season, this time there was a decrease in the fans watching the match on TV. However, despite this, a huge amount was received for the media rights of IPL during the e-auction. TV rights, and digital rights got a record-breaking amount for everyone.
IPL Media Rights: Bidding value for TV and Digital goes past Rs 43,000 crore
We already expected high bid for media rights – Sourav Ganguly
According to Sourav Ganguly, he already expected that the IPL media rights would get a very high bid. In an interview with Sportstar, he said, ‘We had already expected it. Talking about digital rights, the chances of getting a high bid for it were very high. We are not surprised by this.
Let us tell you that BCCI has sold media rights for the next five years of IPL for a huge amount. Star Network has been successful in retaining the TV rights. Reliance’s Viacom has bought the digital rights.
Gujarat Titans beats Rajasthan Royals to became Winners of IPL 2022
The Reliance has also bought the rights to the non-exclusive matches. The board has sold all media rights for a total of Rs 48390 crore. The board has received Rs 23575 crore for TV rights.
While Viacom-18 has bought the digital rights for 23758 crores. For non-exclusive rights also, Rs. These media rights have been sold for the next five years. A total of 410 matches will be covered during this period.